Ball Gown Heaven
View our dress of the week

Prom Dresses

  • One of the largest and longest established leavers' ball & prom dress shops in the UK
  • Huge choice at reasonable prices, from £159 for a full length gown, with most under £289, & up to £399 for that special WOW prom dress
  • Our prom dress store is famous because satisfied customers recommend us to their friends
  • Buying a prom dress should be fun, and we offer friendly service and honest advice
  • No pushy sales people - we're here to help you find the right dress for you.
  • We specialise in personal service, so we do NOT have mail order or online services.
  • We always stock sizes 2 to 24.
  • We keep a record of all the dresses we sell to every leavers' ball and prom - so no-one at your event gets the same one as you.

YOU DON'T NEED AN APPOINTMENT just come in, try lots on, and we'll help find your perfect prom dress.

N.B. At peak times (notably at weekends from January to May) we can get very busy, so there may be a short wait to be served.


     Here are just a few of our prom/leavers' ball dresses - lots more in store

      Many shops claim to stock a zillion dresses from dozens of designers, but only have a few to try, and expect you to order from the maker's catalogue. We will have every dress shown here in stock and many more besides.


Sparkle jersey backless prom dress SOLD OUT


V neck satin a-line prom dress with thigh split

Lace top chiffon prom dress with thigh slit


Backless satin prom dress with lace-up closure

The name says it all......Ball Gown HEAVEN!!!

Dr S.K. from Nottingham


Embroidered, lace-up chiffon prom dress,

Plain jersey,low back, halter neck, prom dress

High neck prom dress with contrast bead back & waist

Jersey halter evening dress with lace applique bodice

What a dream visit - couldn't have been nicer people to deal with

Tash from Lincolnshire

V-neck, a-line, prom dress with beaded bodice - SOLD OUT

High neck, lace bodied prom dress with chiffon skirt

Lacy strapless two piece with column skirt


Backless tie halter neck prom dress

Fantastic warm & friendly service, and the most beautiful dresses

Victoria from Peterborough


Jersey high neck prom dress with illusion side panels

Two-piece prom dress in jersey with lace applique top SOLD OUT

Fully sequinned, sweetheart neckline prom dress

Sequinned, high neck, backless, crepe prom dress REDUCED

Amazing service, very helpful. I now have a great dress for the ceremony

Tammy from Cornwall


A-line, chiffon prom dress with plunge neckline SOLD OUT

Fully sequinned halter neck prom dress with thigh split

Satin, v-neck prom dress with diagonal drape

Halter neck prom dress with keyhole back in sparkle jersey

Amazing service - loved every minute

Jodie from Nuneaton

Fully sequinned, high neck prom dress

V- neck lace-up satin prom dress with pockets


Backless a-line chiffon prom dress with laced back SOLD OUT


Plunge neck backless prom dress with multi cross straps

The dress of my dreams!! Thank you - see you in 365 days

Hannah from Leicestershire

Jersey v-neck evening/prom dress with lace applique on sides and back

Plain jersey v-neck evening dress with cut outs


Backless, jersey prom dress with cutout sides

Halter neck jersey evening dress with see through beaded back

Fabulous collection of prom dresses

Tracey & Charlotte from Somerset

Mesh v-neck prom dress with lace applique

Jersey high neck prom dress with beaded cross strap back

Stretch satin Bardot neckline evening gown

Jersey crossover strap evening dress

Wonderful store

Carol from Ontario


Sweetheart, lacy, fishtail prom dress SOLD OUT


Backless halter neck dress with beaded collar SOLD OUT

High neck, beaded, fishtail prom dress SOLD OUT


Plunge neckline plain chiffon prom dress SOLD OUT

You made me feel like a princess - thank you

Miss B.L., from Leicestershire

A line chiffon prom dress with floral applique


Plunging sweetheart neck, a line chiffon prom dress

Grecian chiffon prom dress with laced back


High neck backless prom dress in sparkle jersey

Lovely service. Thank you for the amazing dress.

Danielle from Essex


High neck, cap sleeve, chiffon prom dress SOLD OUT

Backless evening/prom dress with plunge neckline


Taffeta, a-line prom dress with pockets - SOLD OUT

Jersey prom dress with gunmetal grey beadwork

Huge variety of dresses. and helped so much - thank you

Ellie, from Melton Mowbray


V-neck beaded chiffon prom dress REDUCED


Chiffon & lace halter neck prom dress


Jersey high neck evening gown with self coloured beading

Chiffon, plunge neckline prom dress

Had the most fantastic experience. Dressing up was a real pleasure

D., C., P., & R., from Telford


Plunge neck prom dress with lace-up back & thigh slit

High neck chiffon prom dress with crystal encrusted bodice

Backless jersey prom dress with beaded top and thigh split

Best ballgowns around. No need to go anywhere else.

Katie from Derbyshire


Chiffon, a-line, cap sleeve prom dress with beaded bodice

Jersey, fitted, two piece prom dress


Halter neck prom dress in sparkle jersey


V-neck stretch jersey evening/prom dress

The staff are so friendly, and so helpful. Came a long way and was not disappointed xxx

Steph from Banbury


LAST FEW Satin a-line prom dress with lace bodice & side pockets


High neck lace prom dress with V back and satin waistband


REDUCED High neck, a-line, satin, prom dress with side pockets


Plain jersey high neck dress with cross strap back and thigh split

Brilliant service, very easy staff to get along with

Georgia from Wellingborough


REDUCED High neck jersey gown with diamond shape open back


A line chiffon cap sleeved prom dress with lace applique


Fitted prom dress with lace Bardot neck line

REDUCED - Keyhole back jersey evening gown with self coloured beading

Found the best dress ever - awesome service

Keeley from Hemel Hempstead


Jersey, fitted prom dress with diamante strap detailing at bust


REDUCED - Sophisticated prom dress with embellished cutout back


Charmeuse satin prom dress with pockets, cross strap neck & lace-up back


Backless, scoop neck prom dress with lace-up closure

Annual visit, great people, unique experience & quality products

Mel & Julie from Northampton


A-line high neck prom dress with lace & bead embellishment


REDUCED - High neck prom dress with keyhole back & thigh split


Jersey halter neck prom dress with off the shoulder straps

REDUCED - Chiffon, backless a line ball gown with beaded high neck top

Really welcoming & helpful. Gorgeous dress, thank you so much

Athine from Leicestershire


Strapless, satin, prom dress with cuffed, sweetheart neckline




Jersey, plunge neckline, wrap over prom dress with thigh split


V neck monochrome crepe evening/prom dress SOLD OUT

Fabulous - couldn't have been more helpful

Alison from Birmingham