Ball Gown Heaven
View our dress of the week

Prom Dresses

  • One of the largest and longest established leavers' ball & prom dress shops in the UK
  • Huge choice at reasonable prices, from £159 for a full length gown, with most under £289, & up to £399 for that special WOW prom dress
  • Our prom dress store is famous because satisfied customers recommend us to their friends
  • Buying a prom dress should be fun, and we offer friendly service and honest advice
  • No pushy sales people - we're here to help you find the right dress for you.
  • We specialise in personal service, so we do NOT have mail order or online services.
  • We always stock sizes 2 to 24.
  • We keep a record of all the dresses we sell to every leavers' ball and prom - so no-one at your event gets the same one as you.

YOU DON'T NEED AN APPOINTMENT just come in, try lots on, and we'll help find your perfect prom dress.

N.B. At peak times (notably at weekends from January to May) we can get very busy, so there may be a short wait to be served.


     Here are just a few of our prom/leavers' ball dresses - lots more in store

      Many shops claim to stock a zillion dresses from dozens of designers, but only have a few to try, and expect you to order from the maker's catalogue. We will have every dress shown here in stock and many more besides.


V neck satin a-line prom dress with thigh split


A line satin prom dress with button back

Lace top chiffon prom dress with thigh slit

Jersey halter evening dress with lace applique bodice

Great service, lovely dresses - spoilt for choice!!

M. T., from High Wycombe


High neck prom dress with contrast bead back & waist DUE SOON


V-neck, a-line, prom dress with beaded applique bodice


Lacy strapless two piece with column skirt


High neck, lace bodied prom dress with chiffon skirt

Brilliant service - so much fun! Found the perfect dress

Katie from Coventry


Jersey high neck prom dress with illusion side panels

Two-piece prom dress in jersey with lace applique top


Fully sequinned, sweetheart neckline prom dress


Sequinned, high neck, backless, crepe prom dress

Love my dress so much! So happy, can't wait to wear it

Alex from London


A-line, chiffon prom dress with plunge neckline - DUE SOON


Fully sequinned halter neck prom dress with thigh split


Satin, v-neck prom dress with diagonal drape DUE DEC/JAN

Plain, plunge neckline, jersey evening dress with open back

Unbelievable service, personal attention for every customer, fantastic!

Jane from Leicestershire


Fully sequinned, high neck prom dress


Strapless, mermaid prom dress DUE DECEMBER


Backless, jersey prom dress with cutout sides

Stunning, beaded print, A line, chiffon, prom dress

Amazing assistance, knew exactly what I wanted, thank you!!

Courtney from Northamptonshire


Backless a-line chiffon prom dress with laced back

Plain jersey v-neck evening dress with cut outs DUE IN FOR PROM

Stretch satin Bardot neckline evening gown

Halter neck jersey evening dress with see through beaded back

Fabulous. Lots of help & support. Will be recommending

Sarah from West Nottinghamshire

Jersey v-neck evening/prom dress with lace applique on sides and back

Mesh v-neck prom dress with lace applique

Jersey high neck prom dress with beaded cross strap back


Sweetheart, lacy, fishtail prom dress

My annual visit. Fantastic help as always, never lets us down

Lexi from Derbyshire


High neck, beaded, fishtail prom dress


Plunge neckline plain chiffon prom dress

A line chiffon prom dress with floral applique

Grecian chiffon prom dress with laced back

The most amazing dresses and wonderful help

Pippa from Oxfordshire

V-neck lace-up evening/prom dress in matte stretch satin


Plunging sweetheart neck, a line chiffon prom dress DUE DECEMBER


High neck lacy prom dress with full skirt & see through back

High neck, jersey, backless evening dress with crystal collar, straps and back line

Absolutely wonderful service. I sparkle in my dress. Thank you

Anita from Texas


High neck,embellished chiffon prom dress with cap sleeves


Plunge neck, monochrome jersey evening/prom dress DUE DECEMBER

Backless evening/prom dress with plunge neckline DUE FOR PROM !


Taffeta, a-line prom dress with pockets DUE DECEMBER

Most positive experience I have had dress shopping

Ellie from Peterborough

Jersey prom dress with gunmetal grey beadwork


V-neck beaded chiffon prom dress DUE IN SOON


Chiffon & lace halter neck prom dress


Jersey high neck evening gown with self coloured beading

Thank you for making me feel a million dollars.

Carolyn from Bedfordshire

Chiffon, plunge neckline prom dress

Plunge neck prom dress with lace-up back & thigh slit

High neck chiffon prom dress with crystal encrusted bodice

Backless jersey prom dress with beaded top and thigh split

My 6th visit - the amazing service gets better every time! Thank you xxx

Emma from Nottingham

Two piece prom dress with layered tulle skirt


Sweetheart neckline prom dress with tiered tulle skirt

Jersey, fitted, two piece prom dress


A line chiffon cap sleeved prom dress with lace applique

Second to none service - fab afternoon!!

Olivia & Nikki from Wellingborough


Chiffon, a-line, cap sleeve prom dress with beaded bodice


V-neck stretch jersey evening/prom dress ARRIVING SOON


High neck, a-line, satin, prom dress with v back & side pockets


High neck lace prom dress with V back and satin waistband

Brilliant service from people that really know what they're doing

Billie from Northamptonshire


Jersey, fitted prom dress with diamante strap detailing at bust DUE SOON


High neck jersey gown with diamond shape open back DUE DECEMBER

Chiffon, backless a line ball gown with beaded high neck top

Turtle neck jersey & lace backless prom dress

Gorgeous dresses, great service, will come again

Louise from Warwickshire


High neck, a-line, satin prom dress DUE DECEMBER


Two piece, lacy a-line prom dress with halter top DUE DECEMBER

Keyhole back jersey evening gown with self coloured beading


Sophisticated prom dress with embellished cutout back DUE DECEMBER

Incredible service. Would recommend to the whole of the West Midlands

Sophie from Coventry


V neck monochrome crepe evening/prom dress DUE DECEMBER


Plain sleeved dress with decorated shoulder seam inserts. DUE DECEMBER


Jersey crossover strap evening dress DUE IN SOON


Jersey prom dress with beaded waistband & mesh back DUE DECEMBER

Beautiful dresses - excellent service. Thank you

Fiona from Loughborough


Halter neck mermaid evening dress with plunge neckline


Fitted prom dress with lace Bardot neck line DUE SOON


High neck prom dress with keyhole back & thigh split DUE DECEMBER


Plain jersey,low back, halter neck, prom dress DUE DECEMBER

Brilliant service, very easy staff to get along with

Georgia from Wellingborough